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China's first A shares listed women's shoes business Saturday, despite the recent announcement of 2011 results show that revenue of 1 billion 340 million yuan, an increase of 17.9%, net profit of 100 million yuan, down 0.3%. However, as the company quickly opened the shop and the operation is not satisfactory, resulting in a surge in inventories.

quick shop

"for clothing and footwear brands, channels are scarce resources for businesses."." Saturday secretaries Ceng Yangqing told reporters on the phone, so the company listed equity investment projects, fund-raising 570 million yuan in 430 million yuan into the shoes sales chain extension project, the project investment accounted for 76.79% of the total is expected to raise funds.

then has 1311 stores on Saturday, said in the prospectus, after the implementation of the project, the company will add 900 stores, shop number is expected in 2011 will reach 2050, which is within two years to build 900 new stores, the average daily to 1.2.

however, Saturday in the new store expansion is not ideal, the State Securities researcher Zhang Bin said that since the company listed, opened in 2010 more than 400, the net shop more than 200 in 2011; the new shop more than 300, a net increase of more than 200, which is at least 1 to open 3 new stores closed shop, shop operation efficiency is not up to expectations.

company reported in 2011, a total of 1783 brands chain stores. "Now almost used to raise investment 70%, by the end of 2011, the company has more than 1900 stores, and the prospectus is expected to have a certain gap."." Secretaries Ceng Yangqing told reporters.

"shop expansion itself is the opportunity and risk coexist, and this is no way things, must take risks."." Ceng Yangqing said, the shoe store is to follow commercial real estate expansion, the initial shopping mall new channel is not mature, stationed conditions are more relaxed, the company into the shopping mall has the priority choice. But if the start did not go in, after the proven passenger flow channels are excellent, and then enter the market, market conditions become more demanding.

Ceng Yangqing said that because of the need to expand sales channels and increase company performance, it is necessary to expand stores. He admitted that the company in the process of rapid shop, is also in the closed shop, "commercial channels supporting mature to a process, if two years later, still can not see the traffic improvement trend, will generally choose to close some inefficient stores, also caused some decline in performance."

in addition, he said, some shops closed mainly in the "Saturday" brand outside of Sophia, 69 other brands, "because these brands do not reach maturity is not enough, the national brand requirements."

inventories surged

's rapid opening and closing of stores have resulted in a surge in inventories and a share of the company's profits. On Saturday, when the performance bulletin was released, the net profit attributable to the parent company was down from a year earlier

Published: 2012-10-13 10:39:44 | 686 people share the view:

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